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    Getting It Rent Ready
    by Howard Bell


    Curb Appeal or staging a property for rent or sale is a very important part of how to rent faster and at the higher rental dollar. Paint your home's interior and exterior using neutral colors to maximize its appeal to the largest group of people. Use light colors to make rooms look more spacious. Leave lights on in each room and leave blinds open to make rooms look brighter and larger.

    * Check your windows and screens and make sure they all work.

    * Freshen up your home with flowers

    * Move furniture around so that a sense of spaciousness is maximized. Dont crowd or clutter your space.

    * Clean out your garage, attic and other storage areas

    * Be ready to talk up its features. Create a checklist of the things you like about the house. Use it to "sell" potential tenants. This is classic sales technique,

    * Walk through the house as if you were a renter. Consider the negatives and be ready with answers that overcome its shortcomings.

    * Drive through your neighborhood to get a sense of how much supply is on the market.

    * Call a few rentals in your neighborhood to find a realistic rent range

    * Check to see comparable rents

    * Consider consulting with a professional property manager to determine the right rent range if you still have difficulty.

    Advertising : How Do I find the right Tenant

    Imagine who or what segment of the rental market would be interested in your space. Consider the profile of the people you are trying to reach and then advertise in the places where they would be likely to look for a rental unit.

    For example, Offering a small basement apartment or studio will likely be a different market than a penthouse. If you are renting that basic apartment or studio, you have a good chance of attracting people in need of a lower monthly rent. Think students or people starting out or starting over.

    Targeting your advertising will save money by focusing your advertising dollar more effectively. University campuses, free neighborhood papers, postings in local supermarkets or coffee houses might be the best place to reach that person.

    If you have an expensive unit or home to rent, advertise where people with the appropriate income might search. Consider free neighborhood newspapers of more upscale neighborhoods, newspaper classifieds, or work with a rental locator.

    Finding the right tenant often means tapping into specialized markets and the newspapers or places they might congregate Post listings on real estate web sites, we have a vacancy listing area that is using the most frequently visited sites on the web, consider listing there. Your advertising will be most successful when you define your market and target your advertising to those areas and you will gain the most visibility.

    Use the Internet

    The internet is the premier search tool and everyone is using it. Its probably true that internet use is generational and its highest use is among the younger generation. Still, I wouldnt rule out seniors or boomers at all. There are all kinds of rental tools that are available from searchable data bases like

    1. craigslist.con

    2. Googlebase

    3. hotpads

    You must become familiar with these tools to be competitive in this new real estate marketplace. There are companies that will help you list for a small fee. The idea is to fill out one form and they will post with all the popular listings services so that you can get the maximum coverage.

    You can also use these tools in the same way that the MLS is used to find "comparables" to help you get a sense of what the marketplace is asking for like rental units. Use all the above data bases and search for similar units in the same area. This will be your listing price range. Other sites that are offering what is affectionately know as mash up are:

    1. rentometer.com

    2. apartment.com

    3. rent.com

    4. sfrentstats.com

    The internet is now the premier tool for finding almost anything. National Association of Realtors reports that almost 85% of all people looking to buy begin with the internet. No reason you shouldn't expect the same of renters. I just read in biz report that 85% of all shoppers world-wide used the internet this year. Amazing!

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